Although Newton is a long way from Madison Avenue in every way, we’re all still victims of advertising. Take the word “gingivitis,†for instance. Everyone has heard the word, thanks to Listerine’s hefty yearly advertising budget. The question is, what is gingivitis? Since we don’t want our patients to develop gingivitis, here’s a primer from… Read More »
Your gums may look pink and wimpy, like a piece of soft Double Bubble Gum, but don’t be fooled. Your gums are the defenders of your tooth roots, and they are tough. But like a fighter who still needs his mom to cook good meals, your gums still need you to take care of them.… Read More »
We don’t even realize it, but we’re continually under siege from advertising. The only way most of us have ever heard the word “gingivitis†is from advertising lore. Listerine has long used the phrase, “Listerine fights the germs that cause gingivitis.†And they’ve left it at that. No explanation. No further illumination. So, everyone has… Read More »
