Although Newton is a long way from Madison Avenue in every way, we’re all still victims of advertising. Take the word “gingivitis,” for instance. Everyone has heard the word, thanks to Listerine’s hefty yearly advertising budget. The question is, what is gingivitis? Since we don’t want our patients to develop gingivitis, here’s a primer from… Read More »
Halitosis. If you’ve ever seen a Listerine commercial you know that word. It’s the fancy term for bad breath. Everyone is afraid they have bad breath and don’t know it. You head to a meeting or other social situation and wonder how your breath is. That’s why the grocery and drugs stores have shelves overflowing… Read More »
